This heavily skewed the manufacturer's average transaction price comparisons year-over-year and month-over-month.įor more information and news from Kelley Blue Book's KBB.com, visit follow us on LinkedIn at, Twitter at like our page on Facebook at and follow us on Instagram at (or Kelley Blue Book ( ) Founded in 1926, Kelley Blue Book, The Trusted Resource ®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book ® Trade-In Values and Kelley Blue Book ® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue Book SM Instant Cash Offer. ** Tesla Motors did not wholly report price numbers for their model lineup. * Kelley Blue Book average transaction prices do not include applied consumer incentives. Volkswagen Group (Audi, Volkswagen, Porsche) General Motors (Buick, Cadillac, Chevrolet, GMC) Stellantis (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) Percent Change August 2021 to September 2021* More than 3,500 were sold in September 2021, a jump of more than 50% from August 2021. Consumers continue to pay near $100,000 for a new Cadillac Escalade. Cadillac, for example, saw ATPs jump up more than 32% last month, reaching $81,939. ![]() Further, many luxury brands, notably Acura, Cadillac, Genesis and Mercedes-Benz, achieved year-over-year ATP gains in excess of 20%. Luxury share in September was among the highest in the past decade, and luxury buyers paid an average of $60,845 for a new vehicle last month. Luxury sales accounted for 16.6% of total market sales, up from 15.1% in September 2020. On the other hand, Alfa Romeo, Buick, Fiat and Infiniti each had incentive levels above 10% of ATP.ĪTPs in September continued to be driven higher by strong luxury vehicle sales. Porsche, Land Rover, Genesis, Subaru and Toyota had among the lowest incentive spend last month, all 3% of ATP or lower. Incentive spending fell in September to another record low, dropping to 5.2% of ATP last month, a decrease from 5.6% in August 2021 and well below the 10.0% of ATP recorded in September 2020. As long as new-vehicle inventory remains tight, we believe prices will remain elevated." Sales of lower-priced compact and midsize cars, which had been commanding more share during the summer, faded in September. "Midsize SUV sales jumped in September compared to August and full-size pickup share moved up as well. "The record-high prices in September are mostly a result of the mix of vehicles sold," said Kayla Reynolds, analyst for Cox Automotive. On top of supply dynamics, the vehicle mix shifted in September away from lower-priced sedans, compacts and entry-level segments toward more-expensive pickups, SUVs and the luxury market. ![]() Total sales last month numbered just 1,012,797, a 7.3% month-over-month decrease and one of the lowest volumes in the past decade. The all-time-high prices accompanied the fifth straight month of a slowing sales pace.
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